School competitors ERCI Essay Example | Topics and Well Written Essays - 1250 words

School competitors ERCI - Essay Example By comparing the positive and negative attributes, a comparative estimation was done which highlighted on the competitive strategies, objectives of the individual schools as well as the efficiency and defensive moves which can help ERCI to gain market share by attracting more students internationally. ERCI on understanding its competitors’ strategies would restructure and implement their own strategies which would work as an advantage to them (ERC Institute, 2015). A survey was executed where the students of ERCI sampled 100 odd students from varied background to fill in a questionnaire which they analyzed to determine the student’s demand for educational school and what were the features they are more reluctant on while selecting a particular school to study in. The sample group had individuals from countries like Singapore, Vietnam, Korea and China who are students in Singaporean school. The main focus was on the survey method where the students were questioned on their decision making on selecting the specific schools they study in. The focus of the descriptive analysis was on the fees structure, the satisfactory attributes of the schools as well as the educational programs and certificates provided by them. Most of the students surveyed were males and were interested in further studies. 68.5% of the students were aware of the educational programs and attributes of the schools through the agents. Further, the sales manager of ERCI wa s interviewed to judge the recruiting and managing procedures for the international students. It was found that those students from India and China show greater interest in further studies internationally. They tend to seek information about the global schools through educational agencies in their respective countries and hence the Singaporean schools contact these agents to promote themselves and attract greater number of candidates. On the other hand, there are part time educational facilities in Singapore